This is one of the greatest reason of organizations reason of enganging in the marketing activities. to ensuare they meet the set objectives in a given market it is worthy noting that hney have to conduct an extenssive research to ensure that they are capable of facing their competitors inh the most efficient way possible. markting requires proper strategies to be instituted to ensure activiyties are conducted in the best way possible.
Markets are so dynamic, and it reqyuires proper planning to ensure that these factors are satisfied in the best way possible. organizational success depends entirely on the amount of success the organization achieves.