Finder's writer blog
How to hire a great writer
July 21, 2010
Common sense would tell you that a person with a degree in advertising and marketing would be a better than average ad writer. But then common sense would be wrong. Rarely can a person with a marketing degree write anything more interesting than a grocery list. Or at least that's been my experience, having hired more than 150 ad writers during the past 25 years. Strangely, the college degrees that I've found to more often indicate writing talent are these: 1. Art history. Surprised? You shouldn't be. This degree requires a tremendous amount of writing. The successful art history student must routinely find words to express what is by nature inexpressible. "Explain the diff...
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