Amazon, the Company That Ate the World

The article explores various issues involving the company of Amazon. The article elaborates on the various services and products, which are provided by the company to the consumers. This is by reflection on the e-book services provided by the company that have led to the company being very successful. The focus of the article is to introduce the new tablet called Kindle Fire that has been launched by the company. The article also explains how this product is affecting other companies like Apple Company through creation of a competitive market for their applications. However, the article also focuses on the other companies that affect this company through competition like the Wal-Mart. However, it is evident that the article mainly focuses on the launching of the Kindle Fire and the way it affects the apple company.       

The Amazon Company used competed in the book market industry. They have gained deep expertise on the field of books market. The company managed to boost the unlimited selection of books. Initially, the company used to ensure that the books were shipped to customers from the distributors. Nowadays, the company is involved in selling a wide variety of goods and services. The company also provides high-definition televisions to sever space meant for the internet companies. They also offer digital reading devices for those with an interest on book reading. Therefore, the company is currently competing in merchandising industry.

The company has a strategy laid a strategy, which involves bringing some of scrutiny to the company. The company is hiring workers to cater for the growth of the shipping network in their centers. The company has also compromised in California to the agreement of commencing the collection of sales tax in the state by Nov 2012.

The company is intending to lose the tax advantage, which is favorable to the company. When the company is involved in collection of sales tax, it will have the freedom of setting up of distribution centers in the major cities. This will facilitate the efficiency in the delivery of products and services. This has led to the company plan of spending $500 million to acquire new warehouses and manage to hire 25,000 seasonal workers and 10,000 full time workers.

            The competition between the Amazon and Apple Company is not direct since they are not in the same industry. However, since the Amazon Company is a general merchandise company, which has decided to develop a devise that will facilitate their transaction with customers, it placed the company in a competition. This is because the device is a substitute of another device offered by another company. Therefore, this put both of the companies an indirect competition since they are trying to market the same products to the same market.    

Tablets offer a huge opportunity for the company to facilitate their transactions. This device encourages people to buy more commodities form the company. According to research, sixty percent of purchases made online were through the tablets. This gives Amazon Company a competitive advantage since people will prefer purchasing their tablets since they are designed to ensure that more of those purchases go to their company. The device will give a competitive advantage to Amazon since it also has shopping applications consisting of simplified pages without the cluster of the main website. Therefore, it is more likely that people will prefer buying the Kindle fire instead of the Apples tablet since they will be able do their shopping more effectively.