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Plagiarism and its consequences
April 3, 2012
‘Plagiarism’ is derived from a Latin word, Plagiarius, which means kidnapping or abducting”. Plagiarism can be used to refer to academic theft. That is, use of someone else’ information with the assumption that it is one’s own. It can also be understood as failure of an author to change the original material or failure to identify its source. Additionally, plagiarism can relate to intentional taking of someone’s property, without adding value to it, yet reaping benefits from it. As a result, there are two consequences of plagiarism. These are: Plagiarism can have negative effects on the academic life of a student. For instance, a student can be expelled from an institution and may fail to get admission in another institution. In addition, it can...
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Marketing Research
March 15, 2012
According to the American Marketing Association, marketing research is the process of connecting consumers, customers and the public to the marketer. It is the organized collection, recording and analyzing of data related to marketing of products and services. Marketing research aims to discover and evaluate how the elements of the marketing mix affect consumer behavior. Marketing research can be classified into consumer marketing research and Business to Business marketing research (target market) or qualitative marketing research and quantitative marketing research (methodological). Marketing research provides management with appropriate, precise, consistent and official information. It links variables with the environment and the consumers. It also provides significant informat...
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Branding
March 15, 2012
A brand is a name, symbol or sign which identifies goods and services of a company separate from its competitors. A brand name differentiates one company or seller from another. Brand names can be business names or styles of a product which help consumers to recognize a company and its products. Branding does not have to be just a name it can also be a logo, symbol, colors as long as they are able to identify with a company and its products. For example, the Nike brand name is known, but people can identify the company’s products through the tick symbol. Therefore, both Nike and tick symbol are regarded as branding for the Shoe and apparels company. Branding is a marketing strategy that makes consumers see that a company is able to satisfy his/her needs effectively. A brand...
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Marketing Strategy
March 15, 2012
A marketing strategy is a plan to meet the goals of an organization. It aims at providing better customer value. The marketing strategy is made up of elements such as, market selection, product planning, distribution system, communication system and pricing. Depending on the nature of products, technical assistance is also extremely valuable to the marketing strategy. Other elements of marketing strategy are availability of credit facilities so as to remain competitive, plant or business location because of transport costs, brand name, which may be a family or distinct name, display of products and promotion among others. The elements of a marketing strategy vary across products, markets and companies. To achieve organizational goals and attract the target market, the marketing s...
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Consumer Behavior
March 15, 2012
Consumer behavior is the process an individual or an organization uses to make a decision when choosing, acquiring, using and disposing goods and services. The process of buying begins in the mind of the consumer. The consumer has to find the alternatives of products available and their pros and cons. Consumer behavior is an intricate and dynamic process; therefore, essential marketing decisions are based on the decisions of the consumer. Marketers are often interested on product use because it gauges how the product is placed in the market. Consumer behavior is influenced by the marketing strategy which creates an image of the product in the mind of the consumer. The decision making process entails looking at the value, the advantages and disadvantages and the risk involved in buying th...
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Ethnicity and Diversity
March 14, 2012
Ethnicity is the affiliation to certain racial or cultural ties. Ethnicity and race are not the same because race identifies people with their origin e.g. Blacks and Africa. Diversity is accepting the race, gender and ethnicity from other communities that are different from one’s own. In the past few years, people of different ethnic backgrounds have been living together respectfully. This creates multiculturalism where different cultures interact between each other. In this practice, there are no specific ethnic, religious or cultural values of any community that are viewed to be better than the others. All individuals are treated fairly and with respect. The society provides equal opportunities for all communities in the society. When one respects the religion and culture ...
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Gender Inequality
March 14, 2012
Gender inequality is the difference between people on the basis of their sexual characteristics. Society distinguishes males and females when assigning social roles this creates the inequality between the two sex groups. For many years, men have been seen to be superior to women this is because of the difference in the roles and status accorded to both sexes. In most cases, at birth a boy child is celebrated and a girl child is not. Gender inequality dwells inside and outside the household, in pre-existing differences in economic empowerment and gendered social norms and perceptions between men and women. The differences between men and women are created by society. Gender inequality has negative impacts on development and economic growth. The rights of women in social, polit...
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Racism
March 14, 2012
Racism is a belief that a certain race is inferior or superior to another because of the inborn differences among them. Racism includes hatred and prejudice of other races, which may seem inferior to one’s race. The basic nature of a person such as skin color, language, beliefs and customs cause the differences among people. Racism has been the cause of some wars, slavery, creation of a nation and legal codes. Racism is a major issue in the world today because it still exists in schools, judicial system, work places and public institutions. Racism is a bad social issue that has existed for decades and can only go away if solutions are found. Racism is a learned behavior and cannot be inborn. It can be caused by frustration and social problems. For example, when one lacks em...
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Conflict Resolution
March 14, 2012
Conflict is unavoidable, and it is viewed as a natural part of life. Conflict is evident when people are working together in a team. In team work, people’s perspectives, interests, beliefs and values create conflict. Conflict can be either beneficial or damaging to a team, however, it can be managed properly to yield positive results. Conflict resolution helps people to understand and redefine themselves and the society. To identify conflict in a team, members, and all affected by conflict have to be present when finding a solution so as to solidify, and strengthen the team. When a team is handling a complex situation they vote to come to an agreement. Some teams may use the majority rule while others prefer unanimity. Voting does not eliminate conflict, but it enables ...
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The Emancipation
March 13, 2012
The Emancipation was the period when the US started disapproving slavery and creating an end to civil war. In 1862, Abraham Lincoln issued the Emancipation Proclamation which proclaimed freedom of all slaves. The proclamation stated that if any person rebelled or provoked rebellion against authority he/she would be imprisoned for 10 years and to pay a fine. However if, that person freed his/her slaves they would be forgiven. The main purpose of the Emancipation Proclamation was to bring peace in the Civil War. Thousands of slaves in the confederate states were freed and given their rights. However, some slaves were not freed especially those in Tennessee, but the slaves in Mississippi, North Carolina and North Alabama were freed and allotted land.The slave owners were compensated ...
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