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Plagiarism and its consequences
April 3, 2012 00:21
‘Plagiarism’ is derived from a Latin word, Plagiarius, which means kidnapping or abducting”. Plagiarism can be used to refer to academic theft. That is, use of someone else’ information with the assumption that it is one’s own. It can also be understood as failure of an author to change the original material or failure to identify its source. Additionally, plagiarism can relate to intentional taking of someone’s property, without adding value to it, yet reaping benefits from it. As a result, there are two consequences of plagiarism. These are: Plagiarism can have negative effects on the academic life of a student. For instance, a student can be expelled from an institution and may fail to get admission in another institution. In addition, it can...
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Marketing Research
March 15, 2012 15:20
According to the American Marketing Association, marketing research is the process of connecting consumers, customers and the public to the marketer. It is the organized collection, recording and analyzing of data related to marketing of products and services. Marketing research aims to discover and evaluate how the elements of the marketing mix affect consumer behavior. Marketing research can be classified into consumer marketing research and Business to Business marketing research (target market) or qualitative marketing research and quantitative marketing research (methodological). Marketing research provides management with appropriate, precise, consistent and official information. It links variables with the environment and the consumers. It also provides significant informat...
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Branding
March 15, 2012 15:14
A brand is a name, symbol or sign which identifies goods and services of a company separate from its competitors. A brand name differentiates one company or seller from another. Brand names can be business names or styles of a product which help consumers to recognize a company and its products. Branding does not have to be just a name it can also be a logo, symbol, colors as long as they are able to identify with a company and its products. For example, the Nike brand name is known, but people can identify the company’s products through the tick symbol. Therefore, both Nike and tick symbol are regarded as branding for the Shoe and apparels company. Branding is a marketing strategy that makes consumers see that a company is able to satisfy his/her needs effectively. A brand...
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