Fashion industry has leaped from traditional fashion spectrum to digital world in last few years. Gone are the days when people used to look at fashion magazines to know about latest fashion trends or to fix new styles. The introduction of various social networking platforms have enabled communication between brands and fellow fans. Top nine fashion social media sites that are widely used across the world are
Twitter: It is the social networking site that is gaining popularity at rapid rate in UK with 4.43 million unique users (as reported in year 2008, December). It offers a platform to companies to interact with potential customers, make friends and to post blogs. Every time a message is posted, it is send to all your friends via Twitterfeed.
Facebook: It is the most popular social networking website. It allows users to make friends, share photos, and information.
Flickr: It provides platform for displaying pictures of clothing. Most of the brands use this site to display apparel designs and other fashion related products tagged with their brand name. It also features some great clothing, fashion and jewellery related communities that customers can join.
Second Life: It is a virtual world that has been from the software based on 3-D modeling and provide platform to users to socialize with each other. It also features client program' that enables users to interact with each other through avatars. They can also connect with each other through free voice and text chat. Fashion industry uses this virtual world to market clothing by selling virtual version of apparel designs.
Technorati: It allows users to collect, highlight, and distribute blog posts. Fashion industries use this site to post blogs regarding their new products.
Blog her: This community is basically for women and mostly ladies fashion companies use it to promote sales of their products. This site features fashion section in which all the information about latest fashion trends are updated at regular basis and offers a great platform for many fashion brands to get noticed by women bloggers.
Kirtsy: This site again features bookmarking your blog posts. Moreover, it has separate fashion and style section.
Sugar Loving: It is yet another social bookmarking site. It also features a separate section for fashion and beauty that attracts people to join it who love fashion.